To capture the new BENGT AW12 collection, we got onboard friend and up & coming photographer Ivona Chrzastek. After showing her the exciting new AW collection we discussed ways of moving the product shoot on. We finally decided on using iridescent tiles as the flooring, giving all the shots a dreamlike and mesmerizing glowing edge. Needless to say we were excited and pleased with the result of the shoot, that included snapping new season pieces from designers like Danielle Foster, Sager-Forsberg, Charlie May and newcomers like Joanna Pybus.
We also asked Ivona 5 QUESTIONS to quickly introduce the girl behind the lens. This is what she had to say.
DESCRIBE YOUR WORK IN 5 WORDS… It’s really hard to say!
WHO OR WHAT INSPIRES YOU THE MOST? Recently Erik Rohmer’s movies
WHERE WOULD BE YOUR FAVOURITE LOCATION FOR A SHOOT? Red Square in Moscow
WHAT DO YOU HOPE TO ACHIEVE WITHIN THE NEXT 5 YEARS? Hmm..Saab 900S and…satisfaction!
WHAT CAN’T YOU DO WITHOUT? Flea markets
Born in Poland and after finishing a degree in Fine Arts, she made her way to London to pursue a degree in fashion photography at London College of Fashion. After a stint in Rome working as a photography director at Oso Magazine, she is now since to two years, back in London working for clients like Draw in Light, Blow PR, Super Super and Carbon Copy to name a few.
Here are some examples of her previous work, enjoy. You haven’t seen the last of this talented young photographer…