That BENGT forever celebrates the new wave of fashion designers is no surprise, but taking our undying love for ALL things creative might be. Just in time for the arrival of summer with its new added lines, we decided to join forces with up-and-coming photographer and stylist duo Martin Zahringer and Victoria Sekrier to create a fashion story to bring the latest additions to the BENGT collection, Three Floor and Mona, to life.
With Martin Zahringer behind the lens and his sense of serene beauty we looked to capture a stripped back editorial style and make most of the almost dreamlike texture of reality in his work. Martin’s clean and contemporary work also manifests itself in his blog ‘Is in town’ where he shoots ‘hyper-natural’ tests for new faces on the model scene. Through his well-connected network of model agencies and models, we were lucky to snatch one of these girls for our shoot – Norwegian beauty Martine Lervik (from Elite).
Styling the shoot we had fabulous Victoria Sekrier, with her quirky take on directional fashion. When Sekrier is not busy modeling (-yes, she is stunning as well as having a great sense of style), she is the fashion editor of SIX magazine. SIX magazine that stands for slow, independent fashion and a sustainable future for the fashion industry and has had an array of BENGT designers like Louise Amstrup, Imogen Belfield and Emesha featured in the past. Victoria’s keen eye gave the collection a new spin, adding drama with statement necklaces, and by layering and clashing printed shirts under little summer dresses- creating fresh colour combinations.
To fill our make up artist slot, we contacted our friends at NewBreed, the young fresh-thinking agency that waves their flag for new creative talents looking to break into the industry and work with like minded people. Always up for interesting collaborations we got set up with Tanya Toma to do the make up at the shoot. The direction for the look was a punked up version of ‘Pretty in pastel’ and we have to say we think she really nailed it. The hair stylist on the day was lovely Carolina Crona, who opted for something clean and sleek for the hair to bring the focus and simplicity back. Last but not least we had Belinda of So Hot Right Nail to add the finish touches with her fabulous nail art, who also happens to be Bip Ling’s nail artist of choice. The nailtastic look for our shoot ended up being a nude nail framed by a pop of neon pink highlight – graphic fantastic.
Shot in Dalston’s multi-cultural Ridley Road Market, its array of colourful shutters became the perfect backdrop to display its vibrant and eclectic identity of the neighborhood.
BENGT would like to say a BIG, BIG thanks to the team and look forward to many more interesting creative collaborations to come – hope everyone else will enjoy too!
See the full editorial shoot here.
Photographer: Martin Zahringer
Stylist: Viktoria Sekrier
Hair stylist: Carolina Crona
Make up artist: Tanya Toma @ NewBreed
Nail artist: Belinda @ So Hot Right Nail
Model: Martine Lervik @ Elite