HAY is an everyday luxury basics range that merges comfort with effortless silhouettes for a fresh take on essential wardrobe classics. Four iconic pieces have been re-invigorated for a modern audience who want wardrobe staples in high quality fabrics. The foundation of each collection is formed from continuous, classic pieces with seasonal additions. With an exclusively navy palette, HAY blurs the lines between luxe sportswear and everyday basics. With a minimalist aesthetic and a nod to the simplicity of the 90s, HAY is stylish and uncomplicated.

London born and based Holly Hay graduated from Central Saint Martins in 2008. Before launching Hay for Spring/Summer 2011, Holly shot backstage reportage at fashion weeks Internationally between producing publishing projects.