SO PO-MO! is the second collection from london based designer, Joanna Pybus. The collection continues her post-modernist attitude, and is moved forward with references from artists such as Peter Halley and Dorothy Hafner, fused with elements from 1990's home furnishing and décor books. The spring/summer '13 collection oozes an effortlessness, with a clean and somewhat oversized cut- and turns up the volume with the introduction of neon trims and oversized prints.

Joanna Pybus is a London based fashion designer taking elements of popular culture and modern living, fusing them with a bold 1960's aesthetic to create simple and flattering shapes with 'pop' humour running throughout in cute character motifs and prints. Joanna graduated with a first class degree from the University of East London earlier this year.