Eudon Choi is a fashion designer star in the making and we couldn’t be more excited to get him to agree to an interview. In three years he has risen from a name whispered by fashion-spotters like us to a young designer everyone is watching. Over to him!
What makes your heart beat?
I am quite a curious person by nature, something I think I have inherited from my grandmother who despite her advancing years is forever curious, and this has given her this incredible energy and a zest for life that would put people half her age to shame. As a result I like to take the path less trodden, to not make the obvious decisions and to go out and try new things. I very much see life as an adventure!
What inspired your SS13 collection?
The collection was in part inspired by Stanley Kubrick’s seminal movie 2001 A Space Odyssey. It was made in 1968, when 2001 seemed such a long way off and I loved the view of the future the film portrays. I also took inspiration from the 1966 film Blow Up, directed by Michelangelo Antonioni. It’s about a photographer who believes he may have witnessed a murder and unwittingly taken photographs of the killing. It stars the incredible 60s model Veruschka, who I am currently obsessed with! I think both films are retro-futuristic and that was my starting point for the Space oddity collection.
What are you most proud of?
I think it would have to be my first on-schedule at London Fashion Week. As a self-funded designer it is really hard to make your mark, so when I was given an on-schedule slot for my AW12 show I was overjoyed. I worked with the incredible Jules Wright from the Wapping Project on that first show and it was quite an epic production!
What difference does fashion make?
In short, I think it makes people feel good. A great winter coat can make someone feel secure and protected and the perfect dress or pair of trousers can give someone who is feeling a bit flat a real confidence boost. Of course in the scheme of things fashion is ephemeral but I think its great power is that it can really influence how we feel about ourselves.
What is your favourite look on a woman?
I like something that looks effortless and casually put together so a woman in some great blue jeans a simple t-shirt and a gorgeous luxurious winter coat thrown over the top is a winner for me everytime.
Favourite piece of advice you’ve had from someone?
When I first started out, a very well known Korea designer told me that to if you really have believe in what you are doing and work hard, you will eventually succeed and I completely believe that this is true. It is really important to have a strong sense of what you are doing and who you are so that you do not get swayed by people saying this or that. If you start listening to other people’s ideas about who you should be or how your clothes should look then you will lose your way.
Shop the Eudon Choi collection here.
